Promotional Picnic Blanket
When marketing departments discuss what type of promotion they can invest in that will yield great result you rarely hear of them selecting a Promotional Picnic Blanket. Why is that? Well, most marketing departments for large companies want to be able to directly relate revenue to their promotion. i.e. “We’ve sent out 10,000 letters that cost us $5,000 and that resulted in $8,000 in sales”
This type of thinking is main stream and practiced in companies across the United States every day. And, there is nothing wrong with it.
Promotional Picnic Blanket
However, if you want to wow your customers and have a promotion that lasts a lifetime, then you should consider giving away a Promotional Picnic Blanket.
I know, you are thinking, that’s a leap. Should I send a marketing letter than costs $1.00 or should I give away a $25.00 blanket? I think 10 out of 10 companies will pick the letter every day of the week and twice on Sunday.
But here is the thing, there are a select group of your customers and/or prospects that need a wow factor to be impressed. The shelf life of that $1.00 letter is about 15 seconds. But when was the last time you threw away a nice blanket?
The Promotional Picnic Blanket can truly be a life long keepsake, and who doesn’t need a spare blanket laying around the house? Now picture that Promotional Picnic Blanket with your company logo on it, sticking around for 30, 40, 50 years. Possibly even being handed down to another generation.
Is a Promotional Picnic Blanket the right solution for every customer and every company? Of course not, but can it be a major marketing tool over the course of decades? Imagine having 5,000 or 10,000 Promotional Picnic Blankets out there being used and seen by many people over and over again, never being discarded.
Are you starting to see the picture?
If you are interested in a Promotional Picnic Blanket project, please consider giving us a call (908) 806-8337 or email us.